Content marketing is a cost-effective strategy for small businesses to attract and engage customers. Here’s how to make the most of it:

1. Create Valuable Content: Focus on providing useful information to your audience.
2. Utilize Blogging: Regularly update your blog with relevant posts.
3. Leverage Social Media: Share your content across social platforms to reach a wider audience.
4. Email Newsletters: Keep your subscribers informed and engaged.
5. SEO Optimization: Ensure your content is search-engine friendly.

Use content marketing to build brand awareness and drive business growth.